Portfolio / J.A. Woll-Handels GmbH

J.A. Woll-Handels GmbH:
Company realignment

J.A. Woll-Handels GmbH based in Soltau, where it was founded in 1987, is a leading deep-discount retailing chain, operating c. 90 stores throughout Germany. Jawoll carries a broad range of food items, household goods, garden and camping equipment as well as textiles and drugstore items. Its wide product range includes weekly specials, seasonal offerings and a variety of branded articles all at highly attractive prices.

With a workforce of over 1,700 employees, Jawoll generates annual sales of c. 300 million euros, making it one of the largest regional out-of-town supplier of overstock items and everyday products in Germany.

``With Adiuva, we have found a strong and reliable partner who speaks the language of medium-sized, family-oriented entrepreneurs. We are proud to be steering our trading company with over 35 years of tradition back onto a path of high growth.``
Ralf Hartwich

CEO & shareholder J.A. Woll-Handels GmbH

In March 2020, an investor consortium including the original founder-owners reacquired the company from B&M Group, which had held the majority since 2014. Now, in addition to Adiuva, the long-standing managing directors Ralf Hartwich and Ingo Stern as well as the Dorin family, long-time cooperation partners of Jawoll, have regained ownership of the traditional company.

After a successful realignment of the company, Adiuva is supporting Jawoll in executing its growth strategy.

Other portfolio company

NT Dental

Continuation of growth path


Expansion of a medium-sized company